Here’s a press release we just issued:
Contact: John Braun
Company: Premium Carpet Care
Phone: (850) 474-1110
For Immediate Release
As Seen On “20/20” and “Dateline NBC: Consumers Are Hit By Carpet Cleaners Who Bait And Switch
ADVERTSING & SALES TACTICS. Hard working families; men, women, and seniors who are on tight budgets tend to be attracted by advertising prominently featuring extraordinary low prices. This honest desire for a bargain can set them up for a “horror show” in their own home.
How Consumers Are Abused
Every day throughout the United States, unethical carpet cleaners prey on homeowners. They advertise cheap prices—with no intention whatsoever of actually delivering on this offer. Instead, the offer is used to get in the door, where they will use all sorts of high-pressure sales tactics to increase the bill. The methods they use are:
- Explaining the quoted price was only meant for some types of carpet the consumer doesn’t have. Or, it only includes basic water cleaning, and pre-spotting is needed at an extra cost.
- They may do an unauthorized demonstration of an add-on service that leaves a clean spot in the middle of the floor, forcing the consumer to have the entire carpet cleaned.
Why Expose These Thieves?
These “bad apples” make the entire carpet cleaning industry look bad and leave consumers wondering who they can trust for honest, ethical service providers. This concerns me greatly.
Consumer Education Is The Solution
Knowing which questions to ask are essential in avoiding scam artists. I have dedicated my business to educating consumers on how to avoid uninformed, uneducated, and sometimes downright unscrupulous carpet cleaners.
Here’s some questions consumers should ask: 1) What method of cleaning do you use? (there are 4 types) 2) Does the quoted priced include pre-vacuuming, deep cleaning, and spot treatment? 3) Do you have any formal training? 4) Do you offer a money back guarantee if I’m not happy?